The rise streaming of Entertainment platforms

The Evolution of Entertainment Consumption in the Digital Age

Entertainment is content that can enhance the human experience. As time goes by, the concept of entertainment will increasingly keep up with the times. Entertainment initially took the form of art theater performances on a stage, but now it has evolved into technology-based entertainment that can be enjoyed anytime and anywhere.Streaming entertainment encompasses a wide array of content available for immediate consumption over the internet, utilizing handheld devices like smartphones as a primary means of access. With the evolution of technology, smartphones have become powerful multimedia devices, enabling users to stream movies, TV shows, music, podcasts, and even live events anytime and anywhere. This essay will explore the platforms usually used for streaming, the content of streaming, and their impact on modern media consumption habits. 

For example, there is Netflix, which is the most used streaming platform in the world. Based on databoks.katadata.co.id website, they have 260 million users in the first four months of 2024. Netflix has revolutionized the entertainment industry with its extensive content library, user-friendly interface, and personalized viewing experience. Its availability on many devices, affordable prices, and high-quality streaming options have contributed to its widespread popularity, attracting millions of users worldwide. The reason why Netflix is the most used streaming platform is due to its extensive and diverse content library, including popular original series and films, user-friendly interface, and personalized recommendation system. Additionally, Netflix's availability on multiple devices and ad-free viewing experience contribute to its widespread appeal. The platform also offers high-quality streaming options and offline viewing capabilities, further enhancing user satisfaction. Netflix also has affordable prices, this is because by purchasing a basic package for Rp65,000, users can access Netflix via mobile phone, laptop, tablet and smart TV. 

On Netflix, there are plenty of different movies and series from many countries, like Japanese,Korea,US,and Indonesia. This vast array of content includes genres such as drama, comedy, thriller, science fiction, documentaries, and also by providing different age ratings on their content, like 7+ (recommended for user above seven years old), 13+ (recommended for user above thirteen years old), 16+ (recommended for user above sixteen years old), and 18+ (recommended for user above eighteen years old). For example,  one of the popular series on Netflix is Peaky Blinders that is produced in the United Kingdom. Peaky Blinders tells the story of a gangster in Birmingham, England led by Thomas Shelby. Peaky Blinders has a crime genre because the plot contains criminal behavior such as drug dealing, murder, robbery, etc. Since Peaky Blinders also contains a lot of violence and gore scenes, the series is rated 18+ which means only can be watched by users above eighteen years old. Beyond movies and series, Netflix offers other forms of content as well. For instance, Netflix has an extensive library of documentaries covering various subjects such as true crimes, nature, history, and social issues. With content based on true stories, people will not only be entertained but will also be able to add insight into this matter.

The existence of streaming platforms like Netflix can have both positive and negative impacts on the world of entertainment. The positive impact of Netflix is ​​that people can easily access films or series anytime and anywhere without having to be disturbed by advertisements. Apart from that, in the world of entertainment, there are many film creators from various countries who can present their work to be marketed globally through this platform.The negative impact of the presence of streaming platforms such as Netflix is ​​that it can stress the industry as people rarely go to theater and the cinema. They prefer to stream online rather than spending time and wasting energy going to the cinema and Theater.

The conclusion of this essay is that the existence of Netflix has become a reason for people to be able to enjoy online entertainment without having to waste energy and time going to the theater and cinema. They offer a vast, diverse library of movies from various genres and age categories, catering to different tastes worldwide. The convenience, affordability, and ad-free streaming experience are significant advantages, attracting millions of users. However,  Netflix's presence challenges theater and cinema creators to adapt by increasing more creative and interesting innovations as well as providing high quality entertainment or collaborating with online streaming platforms such as Netflix to be able to promote their films that will be launched to the public.