Social Media

Social Media Used in terms of the platforms used, the features and content,
and the influence on society.

Social media has become an integral part of modern society, facilitating communication, information sharing, and connectivity on a global scale. Social media refers to online platforms and websites that enable users to create, share, and exchange content, ideas, and information, as well as to engage in social networking and communication with others in virtual communities. These platforms have
revolutionized the way we interact with one another, breaking down geographical barriers and fostering a sense of global community. Furthermore, social media has become a powerful tool for businesses, influencers, and individuals alike, providing new opportunities for marketing, brand building, and personal expression. This essay will discuss an example of social media in terms of the platforms used,the content and the features, and the influence on society.

For example, Tiktok. Tiktok has the longest social media usage time in Indonesia, which is 38 hours and 2 minutes (based on kompasiana.com), making Tiktok one of the most popular social media sites today. The reason why TikTok has the longest social media usage is multifaceted. TikTok's innovative short-form video format serves as a breath of fresh air in an era inundated with lengthy textual content. Users are drawn to its addictive scrolling interface, which offers a seamless browsing experience and encourages frequent engagement. Moreover, it also ensures that users can see a variety of content that matches their interests. So, they will feel that the stick provides content that we like, it will make us always want to use it continuously The variety of content available on Tiktok is incredible; among the many things to

choose from are educational, inspirational, funny videos, dance covers, music, and much more. One of the platform's standout features is its ability to showcase user-generated creativity in short-form video format, allowing individuals to express themselves authentically and share their passions with a global audience. Moreover, TikTok's algorithmic feed ensures that users are exposed to a curated selection of content tailored to their preferences, maximizing engagement and discovery. Furthermore, Tiktok also offers live streaming features. Some people utilize live streaming to promote their products, play games, or just live stream for fun. 

Tiktok has a significant influence on popular culture in society and has the potential to set standards for it. This pervasive influence is evident in the way trends, challenges, and viral videos from TikTok quickly permeate conversations and social interactions. Tiktok also has spread to all groups of all ages and backgrounds throughout the world. This is evident through the data presented by databoks.katadata.co.id, where the data shows that most TikTok users are teenagers and young adults with an age range of 13–34 years. On the other hand, TikTok users aged 35–49 years and over have also increased. In summary, it has been discussed the example of a platform mostly used, which is Tiktok, its content and features, and influence on society. TikTok's incredible social media popularity, having a large number of users of all ages, and also having a great influence on trends. This shows that TikTok will remain a social media platform that has power and will continue to be used by the people.